Hoopla

wiktionary

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Earlier houp-la, hoop la[c. 1877], probably from French houp-là, oup-là(“upsadaisy, upsy-daisy”), a cry to various animals close to humans like horses and dogs, of likely onomatopoeic origin. Compare interjections like whoop, ahoy, hoo.

etymonline

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hoopla

also hoop-la, 1877, hoop la, American English, earlier houp-la, exclamation accompanying quick movement (1870), of unknown origin, perhaps borrowed from French houp-là "upsy-daisy," also a cry to dogs, horses, etc. (see whoop).