Alluring

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late Middle English (in the sense ‘tempt, entice’): from Old French aleurier ‘attract’, from a- (from Latin ad ‘to’) + luere ‘a lure’ (originally a falconry term).

etymonline

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alluring (adj.)

"appealing to desires," 1570s, present-participle adjective from allure (v.). Related: Alluringly.