Allure
late Middle English (in the sense ‘tempt, entice’): from Old French aleurier ‘attract’, from a- (from Latin ad ‘to’) + luere ‘a lure’ (originally a falconry term).
wiktionary
From Middle English aluren, from Old French aleurer, alurer, from a(“to, towards”) (Latin ad) + leurre(“lure”). Compare lure.
etymonline
allure (v.)
"tempt by the offering of something desired," c. 1400, from Anglo-French alurer, Old French aleurer "to attract, captivate; train (a falcon to hunt)," from à "to" (see ad-) + loirre "falconer's lure," from a Frankish word (see lure), perhaps influenced by French allure "gait, way of walking." Related: Allured; alluring.
allure (n.)
"quality of being fascinating and desirable," 1540s, from allure (v.); properly this sense is in allurement.
