分类:Cultural evolution over the last 40 years in China: Using the Google Ngram Viewer to study implications of social and political change for cultural values

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Zeng, R., & Greenfield, P. M. ( 2015). Cultural evolution over the last 40 years in China: Using the Google Ngram Viewer to study implications of social and political change for cultural values. International Journal of Psychology, 50, 47– 55.

Abstract

Chinese people have held collectivistic values such as obligation, giving to other people, obedience and sacrifice of personal interests for thousands of years. In recent decades, China has undergone rapid economic development and urbanisation. This study investigates changing cultural values in China from 1970 to 2008 and the relationship of changing values to ecological shifts. The conceptual framework for the study was Greenfield's (2009) theory of social change and human development. Changing frequencies of contrasting Chinese words indexing individualistic or collectivistic values show that values shift along with ecological changes (urbanisation, economic development and enrollment in higher education), thereby adapting to current sociodemographic contexts. Words indexing adaptive individualistic values increased in frequency between 1970 and 2008. In contrast, words indexing less adaptive collectivistic values either decreased in frequency in this same period of time or else rose more slowly than words indexing contrasting individualistic values.

总结和评论

这篇文章[1]选择了16个词(选择、竞争、义务、分配、获取、私家、付出、公家、自主、天赋、服从、刻苦、创新、公平、帮助、牺牲),从google ngram viewer得到这16个词的使用频率时间序列,进一步计算这些时间序列和经济指标的相关性,从而得到中国文化从“集体主义”到“个人主义”的转变。

[2]选择了更多的词来研究同样的现象。

进一步研究

选择任何一个现象,以及和这个现象相关的一组词,都可以用词频时间序列来看一下这个现象的时间演化。随着word2vec技术的发展,我们甚至可以从这一组词出发做细分做扩张、研究最相近的其他词,来做更好的词频统计。

参考文献

  1. Zeng, R., & Greenfield, P. M. ( 2015). Cultural evolution over the last 40 years in China: Using the Google Ngram Viewer to study implications of social and political change for cultural values. International Journal of Psychology, 50, 47-55.
  2. Zhang, R. and Weng, L. (2019), Not all cultural values are created equal: Cultural change in China reexamined through Google books. Int J Psychol, 54: 144-154. doi:10.1002/ijop.12436 .

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